Following the recent announcement of the launch of Facebook Places, there have been many bloggers and social media experts declaring the death of FourSquare as the next big thing in the world of social media, social networking and geolocation. What is the truth behind these predictions? And does Foursquare have a way out of the problems it faces with direct competition from Facebook?
The Social Graph Wars
The reality is that we are witnessing an intense war for the domination of the so-called Social Graph. The main, and often most aggressive, players in this war are Facebook, Google and Twitter. All three are fighting to dominate this most-lucrative aspect of our virtual lives and, as a result, they are likely to obliterate new competitors along the way.