Posts tagged ‘socialmedia’

Google Apps tools for Social Business

Some of the coolest dis­cov­er­ies of­ten come as a sur­prise and today was no ex­cep­tion as I un­ex­pec­tedly found out a few Google Apps avail­able in the Mar­ket­place that look very slick and use­ful.

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Are you a Social Gamer? Your mother probably is!

Li­ke it or not, in the mind of the ge­ne­ral pu­blic, the aver­a­ge user of so­ci­al me­dia and so­ci­al ga­ming is li­kely to be a ma­le teen­ager in­tent on con­que­ring the la­test shoot-it-all ga­me avail­able in the mar­ket. Howe­ver, this is li­kely to be mis­sing a new ty­pe of ga­mer with po­ten­ti­al­ly da­ma­ging con­se­quen­ces to com­pa­nies that fail to se­ri­ous­ly un­der­stand the fast-chan­ging world of so­ci­al me­dia and con­su­mer ha­b­its. This new hard-core so­ci­al ga­mer is your mo­ther and, may­be, even your grand­mo­ther.

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Has Facebook Places killed the FourSquare dream?

Fol­low­ing the re­cent an­nounce­ment of the launch of Face­book Places, there have been many blog­gers and so­cial me­dia ex­perts de­clar­ing the death of FourSquare as the next big thing in the world of so­cial me­dia, so­cial net­work­ing and geoloc­a­tion. What is the truth be­hind these pre­dic­tions? And does Foursquare have a way out of the prob­lems it faces with dir­ect com­pet­i­tion from Face­book?

The So­cial Graph Wars

The real­ity is that we are wit­ness­ing an in­tense war for the dom­in­a­tion of the so-called So­cial Graph. The main, and of­ten most ag­gress­ive, play­ers in this war are Face­book, Google and Twit­ter. All three are fight­ing to dom­in­ate this most-luc­rat­ive as­pect of our vir­tu­al lives and, as a res­ult, they are likely to ob­lit­er­ate new com­pet­it­ors along the way.

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