Posts tagged ‘zynga’

Are you a Social Gamer? Your mother probably is!

Li­ke it or not, in the mind of the ge­ne­ral pu­blic, the aver­a­ge user of so­ci­al me­dia and so­ci­al ga­ming is li­kely to be a ma­le teen­ager in­tent on con­que­ring the la­test shoot-it-all ga­me avail­able in the mar­ket. Howe­ver, this is li­kely to be mis­sing a new ty­pe of ga­mer with po­ten­ti­al­ly da­ma­ging con­se­quen­ces to com­pa­nies that fail to se­ri­ous­ly un­der­stand the fast-chan­ging world of so­ci­al me­dia and con­su­mer ha­b­its. This new hard-core so­ci­al ga­mer is your mo­ther and, may­be, even your grand­mo­ther.

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